Gerard Genette's "Structuralism and literary criticism"

Here I'm giving my answer of the given task. The link of the task is given below...
http://dilipbarad.blogspot.in/2015/03/structuralism-and-literary-criticism.html

Being a structuralist critic, how would you analyse literary text or TV serial or film? You can select any image or TV serial or film or literary text or advertisement and apply structuralist method.



Structuralism In Genette’s words, ‘if the writer questions the universe, the critic questions literature, that is to say, the universe of signs. But what was a sign for the writer (the work) becomes meaning for the critic (since it is the object of the critical discourse), and in another way what was meaning for the writer (his view of the world) becomes a sign for the critic, as the theme and symbol of a certain literary nature’.

Here I’m doing structuralism of the advertisement of Vodafone. In this ad they are not speaking any particular word it mostly based on symbols.

The ad starts with the symbol of Vodafone on the screen and one dog which is also a symbol of Vodafone. Here they use the dog to show their towers of network. You can also see that at first that dog is relaxing but suddenly he stand up and start running. Now if you notice the background it shows the hilly area and there is village so we can read it as that there is village between hilly areas and mostly there is no one who use Vodafone but suddenly a boy comes who later shows in the ad he uses Vodafone network and all towers(dog) are alert and they start their work. It is also wants to show that wherever you are Vodafone is everywhere.

After that you can see in this three images, in first image there is only a small hole from where the dog makes their way, then in second image there is woods which are like obstacles and the dogs are jumping over that then they shows stairs, in short they wants to say that they will provide their network by passing every obstacles came in between their way.

 After that as per shown in this image all Vodafone dogs are running and there is also one other dog who is not from Vodafone. Now as Vodafone shows their towers by dogs then the other dog here also suggest the tower of someone else’s company. They wants to show that there is only one tower of other company in rural or hilly areas where as Vodafone has many towers in that area and they all are running means working. In short they wants to say that Vodafone has very strong network.

After that there is image that all dogs are near one boy which shows that that boy is using Vodafone and all dogs are staring at the boy which in a way wants to show that there is full network. They all are near the user of Vodafone and as per shown in second image the Vodafone user is satisfy with Vodafone service.

The dog which Vodafone use for their symbol is called Pug. The pug dog known for being sociable and gentle companion dogs but here I don’t see them as anything else but towers of Vodafone network because in the very beginning Vodafone shows their symbol with red line so I interpret all the sings in particular way.

Structural analysis of two poems

My Love is like to ice, and I to fire:
How comes it then that this her cold so great
Is not dissolved through my so hot desire,
But harder grows the more I her entreat?
Or how comes it that my exceeding heat
Is not allayed by her heart-frozen cold,
But that I burn much more in boiling sweat,
And feel my flames augmented manifold?
What more miraculous thing may be told,
That fire, which all things melts, should harden ice,
And ice, which is congeal’d with senseless cold,
Should kindle fire by wonderful device?
Such is the power of love in gentle mind,
That it can alter all the course of kind.
By Edmund Spenser

Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favor fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.
By Robert Frost

The poem by Edmund Spenser “Ice and fire” is about his beloved. He says that his love is like fire and his beloved is like ice which means that poet’s beloved is ignore the love of poet. In the poem by Robert Frost “fire and ice” Frost talking about the end of the world that weather it will end on fire or ice then he says that both have ability to destroy world.

As we first see the word like fire and ice, the first thing came in our mind is that fire is something bad and ice is something good but here in this both poem though they both have different theme but then even both poet shows that fire is good and ice is suggest something bad. Edmund Spenser says that his love is like fire but his beloved is like ice who ignore every effort of poet and Frost also compare his passionate desires with fire and hatred with ice. So I found that both privileged fire on ice.

Thank you.