Name: Dharaba Rayjada
Semester: 4
Roll No.: 8
Paper No.: 15 Mass Communication and Media Studies
Email id: dharabarayjada021@gmail.com
Year: 2017-19
Submitted to: Department of English, Maharaja Krishnkumarsinhji Bhavnagar University.
Communication is very basic need of day to day life. Not only human beings but Nature also need the communication. Though their way of communicating with each other is very different then humans, but we can’t deny that there is no communication in nature. In general when one person gives some message to the other person we call it communication. Merriam Webster dictionary gave definition of communication like this, “a process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour” Now it can be extended to the group also and to the non verbal or virtual communication. Apart from this there are other types of communications in many other ways.
According to Denis Mcquail, “communication is a process which increase commonality but also requires elements of commonality for it to occur at all”. If we try to understand this definition in simple language then it means that because of communication the commonality between two groups or people increases. But the definition is not complete in it self. It further says that for incensement of commonality people also requires those elements which can be found common in between of them. We can take example of culture. Whose culture are similar they can have more commonality in their communication. There is one Sanskrit term “Sadharanikaran” which comes closest to the meaning of common or commonness in communication.
Need for Communication
Human beings need for communication is as basic as the need of food or shelter. Without communicating our thoughts with others people can’t survive. They need someone to talk and share. Because of this we can say that the punishment of living alone, which have given to the prisoners are worst and hardest one to give. Communication requires active participation of mind, body, society and nature. Without this effective communication is may be not possible. It is basic need to share experiences of doing something with others. This is why one requires active participation of mind, body, society and nature. Excommunication might lead people to the anxiety, sensory deprivation, depraved judgement, and strange vision. For the basic human growth communication is necessary.
How Communication Works?
There are parts in communication which are important for having meaningful communication. It starts with sender and ends with having feedback from receiver. Sender has an idea, which they wants to give to someone else. Then sender will encode their idea in meaningful way. Then they will choose the channel through which they will exchange their idea with other person. The person on the other side will receive the encoded message. The receiver will decode the message which was encoded by the sender. After decoding it the receiver will get the message and then they will give feedback to the sender. This is how the chain of communication will keep moving.
Functions of Communication
As we have seen that it is basic need of humans. One person or society can not move ahead without interaction with each other. This is how there are some functions of communication.
Information Function
Information makes our life better. The more we know the more we have better opinion about the things then others. Communication makes it happens. By various types of communication people get their information and then use it for the betterment of their life or in larger scale for betterment of the society. Having information about nation, war, other countries makes our point of view better. To know about our health care and police system also makes life better in some ways. With these good sides of communication there is bad side also. As information which we have got can be fake or half truth also. So people have to check the authenticity of their information and then they should communicate those information with others.
Educational or instructional Function
The other function of communication is to provide education or to instruct people. It doesn’t matter if the way of providing education is in formal communication or not. Education starts from home. By education or instructions society functions in better way. That is why to do this type of communication is necessary and helpful also.
Entertainment Function
Entertainment is am essential part of people’s life. Through this communication they get their all emotions wash out. This makes people feel happy, sad, angry and many more. Radio, TV, Cinema, Social media, these all make entertainment communication with people.
Persuade Function
Now with the rise of social media and E – news this function of communication has become lot more easy. Now it is easy to convince people in either way of the thing. Mostly this type pf communication is done by politicians. When election comes they persuade people to give them vote. This communication they do by pamphlets, TV news or E – news.
Types of Communication
Communication don’t have only one way, it can happen in multiple ways. So here are some types of communication.
Transpersonal Communication
This types of communication refers to a interaction with spirit or god. It can be good spirit it can be bad spirit. But it has to be something more than human. We can call it spiritual or paranormal communication. People may call it religious or monastic life.
Intrapersonal Communication
This is type of communication which person do with their own self. In this communication person thinks about their own self and also before talking to others they talk with their self. This can be called as one type of meditation also. It is a kind of self evaluation, which help people to be a better human being and also improve their self on their own way.
Extra personal Communication
This type of communication includes communication with animals rather then humans. People who communicate with their pet animals or birds are doing the extra personal communication.
Interpersonal Communication
This is a type of communication in which two person are talking face to face. This is one of the effective type of communication. Because it is face to face communication. It includes person’s body gesture also which help other person to understand the talk in better way. It is also beneficial because both the participants can have instant feedback.
Group Communication
As the name suggest it is a communication which occurs between group of people. It can be formal or informal group. The group can have members according to their convenience. It is also a kind of inter personal communication. The group can communicate which share common interest. Group communication is effective in resolving problems. The role of group leader is important in group communication.
Mass Communication
This type of communication, communicate with large number of people by using mass media. In this communication newspaper, radio, television, and internet can use as mass media platform.
Mass Media
Mass media is very important part of our daily life. It influence our life more than anything else. It is our main source of getting news and entertainment. Now a days we can’t imagine a life without mass media. People use mass media for various purpose. Most use of mass media is done by politicians, business persons and any kind of authority. These people use mass media to influence common people towards them, or to pass their message to the common people. Common people use it to express their idea or to express their sufferings. There are several types of mass media communication.
Print Media
Johannes Gutenberg’s invention of the moveable metallic type in the fifteenth century paved the way for proliferation of the print media. The invention of printing press was something extra ordinary in the field of print media. It has played very vital role to make print media so popular and easily available. Before printing press the books were very costly and because of that only rich family was able to afford the books. But after printing press the movable types of sources were available in very less price and almost every where. This leads to the rise of newspapers, magazines, books and other textual documents.
Electronic Media
Electronic media has started with the rise of radio. Radio stations were established by Brits in India. After that radio has become very popular. Radio were used to give news and then it plays songs also. After that came TV. In radio one can only listen but with TV one can see visuals also. Because of TV, the use of radio has been decreased. Now on TV people used to watch news and many other things. TV were providing entertainment, information and also education. There are some channel which are for educational purpose only. Cinema has also played very vital role as electronic media. It is also used as entertainment and some times it also gives some lessons. This is how electronic media was used in mass communication.
New Media
Online and digital means of producing, transmitting and receiving messages are called new
media. The term encompasses computer mediated communication technology. It implies
the use of desktop and portable computers as well as wireless and handheld devices. Every company in the computer industry is involved with new media in some manner. The forms of communicating in the digital world include CD – ROMs and DVDs. Internet facilities WWW, bulletin boards, email etc.
Social Media
With passing of time use of social media has increased than any other form of media. Facebook, WhatsApp, twitter, blogger, WordPress, these all are the platforms which has rise in really significant way. This media has brought speed in the life. With speed it has came with the risk of fake news. Social media is a platform which has made communication easy.
Work Cited
Pradeep, Dr. Lakshmi. "Introduction to Electronic Media." School of Distance
Education. Calicut: University of Calicut, 2014.
Semester: 4
Roll No.: 8
Paper No.: 15 Mass Communication and Media Studies
Email id: dharabarayjada021@gmail.com
Year: 2017-19
Submitted to: Department of English, Maharaja Krishnkumarsinhji Bhavnagar University.
Communication is very basic need of day to day life. Not only human beings but Nature also need the communication. Though their way of communicating with each other is very different then humans, but we can’t deny that there is no communication in nature. In general when one person gives some message to the other person we call it communication. Merriam Webster dictionary gave definition of communication like this, “a process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour” Now it can be extended to the group also and to the non verbal or virtual communication. Apart from this there are other types of communications in many other ways.
According to Denis Mcquail, “communication is a process which increase commonality but also requires elements of commonality for it to occur at all”. If we try to understand this definition in simple language then it means that because of communication the commonality between two groups or people increases. But the definition is not complete in it self. It further says that for incensement of commonality people also requires those elements which can be found common in between of them. We can take example of culture. Whose culture are similar they can have more commonality in their communication. There is one Sanskrit term “Sadharanikaran” which comes closest to the meaning of common or commonness in communication.
Need for Communication
Human beings need for communication is as basic as the need of food or shelter. Without communicating our thoughts with others people can’t survive. They need someone to talk and share. Because of this we can say that the punishment of living alone, which have given to the prisoners are worst and hardest one to give. Communication requires active participation of mind, body, society and nature. Without this effective communication is may be not possible. It is basic need to share experiences of doing something with others. This is why one requires active participation of mind, body, society and nature. Excommunication might lead people to the anxiety, sensory deprivation, depraved judgement, and strange vision. For the basic human growth communication is necessary.
How Communication Works?
There are parts in communication which are important for having meaningful communication. It starts with sender and ends with having feedback from receiver. Sender has an idea, which they wants to give to someone else. Then sender will encode their idea in meaningful way. Then they will choose the channel through which they will exchange their idea with other person. The person on the other side will receive the encoded message. The receiver will decode the message which was encoded by the sender. After decoding it the receiver will get the message and then they will give feedback to the sender. This is how the chain of communication will keep moving.
Functions of Communication
As we have seen that it is basic need of humans. One person or society can not move ahead without interaction with each other. This is how there are some functions of communication.
Information Function
Information makes our life better. The more we know the more we have better opinion about the things then others. Communication makes it happens. By various types of communication people get their information and then use it for the betterment of their life or in larger scale for betterment of the society. Having information about nation, war, other countries makes our point of view better. To know about our health care and police system also makes life better in some ways. With these good sides of communication there is bad side also. As information which we have got can be fake or half truth also. So people have to check the authenticity of their information and then they should communicate those information with others.
Educational or instructional Function
The other function of communication is to provide education or to instruct people. It doesn’t matter if the way of providing education is in formal communication or not. Education starts from home. By education or instructions society functions in better way. That is why to do this type of communication is necessary and helpful also.
Entertainment Function
Entertainment is am essential part of people’s life. Through this communication they get their all emotions wash out. This makes people feel happy, sad, angry and many more. Radio, TV, Cinema, Social media, these all make entertainment communication with people.
Persuade Function
Now with the rise of social media and E – news this function of communication has become lot more easy. Now it is easy to convince people in either way of the thing. Mostly this type pf communication is done by politicians. When election comes they persuade people to give them vote. This communication they do by pamphlets, TV news or E – news.
Types of Communication
Communication don’t have only one way, it can happen in multiple ways. So here are some types of communication.
Transpersonal Communication
This types of communication refers to a interaction with spirit or god. It can be good spirit it can be bad spirit. But it has to be something more than human. We can call it spiritual or paranormal communication. People may call it religious or monastic life.
Intrapersonal Communication
This is type of communication which person do with their own self. In this communication person thinks about their own self and also before talking to others they talk with their self. This can be called as one type of meditation also. It is a kind of self evaluation, which help people to be a better human being and also improve their self on their own way.
Extra personal Communication
This type of communication includes communication with animals rather then humans. People who communicate with their pet animals or birds are doing the extra personal communication.
Interpersonal Communication
This is a type of communication in which two person are talking face to face. This is one of the effective type of communication. Because it is face to face communication. It includes person’s body gesture also which help other person to understand the talk in better way. It is also beneficial because both the participants can have instant feedback.
Group Communication
As the name suggest it is a communication which occurs between group of people. It can be formal or informal group. The group can have members according to their convenience. It is also a kind of inter personal communication. The group can communicate which share common interest. Group communication is effective in resolving problems. The role of group leader is important in group communication.
Mass Communication
This type of communication, communicate with large number of people by using mass media. In this communication newspaper, radio, television, and internet can use as mass media platform.
Mass Media
Mass media is very important part of our daily life. It influence our life more than anything else. It is our main source of getting news and entertainment. Now a days we can’t imagine a life without mass media. People use mass media for various purpose. Most use of mass media is done by politicians, business persons and any kind of authority. These people use mass media to influence common people towards them, or to pass their message to the common people. Common people use it to express their idea or to express their sufferings. There are several types of mass media communication.
Print Media
Johannes Gutenberg’s invention of the moveable metallic type in the fifteenth century paved the way for proliferation of the print media. The invention of printing press was something extra ordinary in the field of print media. It has played very vital role to make print media so popular and easily available. Before printing press the books were very costly and because of that only rich family was able to afford the books. But after printing press the movable types of sources were available in very less price and almost every where. This leads to the rise of newspapers, magazines, books and other textual documents.
Electronic Media
Electronic media has started with the rise of radio. Radio stations were established by Brits in India. After that radio has become very popular. Radio were used to give news and then it plays songs also. After that came TV. In radio one can only listen but with TV one can see visuals also. Because of TV, the use of radio has been decreased. Now on TV people used to watch news and many other things. TV were providing entertainment, information and also education. There are some channel which are for educational purpose only. Cinema has also played very vital role as electronic media. It is also used as entertainment and some times it also gives some lessons. This is how electronic media was used in mass communication.
New Media
Online and digital means of producing, transmitting and receiving messages are called new
media. The term encompasses computer mediated communication technology. It implies
the use of desktop and portable computers as well as wireless and handheld devices. Every company in the computer industry is involved with new media in some manner. The forms of communicating in the digital world include CD – ROMs and DVDs. Internet facilities WWW, bulletin boards, email etc.
Social Media
With passing of time use of social media has increased than any other form of media. Facebook, WhatsApp, twitter, blogger, WordPress, these all are the platforms which has rise in really significant way. This media has brought speed in the life. With speed it has came with the risk of fake news. Social media is a platform which has made communication easy.
Work Cited
Pradeep, Dr. Lakshmi. "Introduction to Electronic Media." School of Distance
Education. Calicut: University of Calicut, 2014.
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